Introducing Pondi’s Book of Business Ideas : Idea 1 – Discobus

After a point in life you realise that one thing is in very very short supply. It is not money, not power(excuse me for using the banal trio), not sex(this one does fight for the top spot), it is something which overrides all of these – Time. The scarcity of time is worse for someone like me who wants to do everything in one life.

One of the things which the lack of time prevents me from doing is following up on several ideas which come to me from time to time. Some of these are very far fetched, some too commonplace, some really ripe. Point is, irrespective of what the idea is, I am far too engrossed in giving shape and soul to another great idea right now – my current business itasveer, and until that reaches some sort of epoch – no deviations.

So I have a new blog category which I will call ‘Pondi’s Book of Business Ideas’, which takes after one of my college nicknames. Here I will freely uchchalo my ideas – try to give them some sort of outline and definition to whatever extent I can. I am hoping that by bringing that idea into this world, even though as a mere blog entry, there might be a chance that someone somewhere might take it up. I will constantly update these entries if I come across someone already working on some manifestation of this idea. If it predates my blog entry – I can say ‘I thought of it too’, if it postdates it I can go on an ego trip and say ‘I said so’.

So first in this series is one of the oldest and weirdest, which me and Rishi came up with a couple of years back, when in college.
Product Name: Discobus (Name partly inspired from some content on IIT LAN – but none of that stuff supposed to go on here)
Description: A bus with a discotheque inside.
Tagline: Too Much Boom Boom (Tagline inspired from Prashant Hegde’s shooting skills)
Logo: (will appear when I have time to make one): can be in the Superman font (The perspective 3D text) in green and pink !
Details: A bus with a discotheque inside complete with a bar, DJ, disco lights, one-way vision glass on the outside, soundproof. The discobus makes multiple stops, rides all over Delhi (you could be partying with the Qutab Minar or India Gate in view!) – for 3 hours (or whatever the party hours are) and then drops everyone back home.
Alternately, it could be an add-on service to an existing disc (maybe a big budget one like Elevate) – In that case new tagline: “Step Out. Start Partying”
Advantages and USPs: 1. Low investment compared to renting a place. 2. Easy turnaround time – the interiors can have a new theme every few months 3. Can be easily rented for a small party 4. Greater chances of ‘bumping’ into people without getting slapped – all can be attributed to Delhi roads. This in turn increases the chances of striking up a conversation. 5. Can ply a different route as and when – thus even if it becomes boring at one route as most discs/pubs do after a point, it can start serving a new audience. 6. Bus Route can be tracked online and thus you can pick where to board the bus from.
Issues: 1. Can one get a license to serve liquor on a bus? 2. What happens if I want to leave ‘the party’ early – I cannot use my own transport to get back. 3. Can serve a limited audience because of size, plus variable location – thus I can never quite plan to go there like I would to that a new disc in Gurgaon (offset to some extent by route tracking) 4. Limited area – wherein one needs to hold – at least a dance floor, DJ, bar, some sort of lounge/seating area.

“What kind of idea are you? Are you the kind that compromises, does deals, accomodates itself to society, aims to find a niche, to survive; or are you the cussed, bloody-minded, ramrod-backed type of damnfool notion that would rather break than sway with the breeze? – The kind that will almost certainly, ninety-nine times out of hundred, be smashed to bits; but, the hundredth time, will change the world.” from The Satanic Verses by Salman Rushdie

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